Intel's mobile chip strategy prove a failure
A person can not step into a river tablet for kids. However , Intel seems to break the " iron law" - its ambitious strategy for mobile phones is facing the embarrassment of failure again .
Mobile , more precisely, the phone has been Intel's dream. The first dream unawakened , pillows being taken away . This time it? Dream still awake , pillow still , but the prospects are difficult .
Small test chopper to find rhythm
Perhaps in order to repair the fault of the year to sell Xscale , perhaps to see business opportunities in the hot mobile market , Intel announced the re- start from 2011 mobile strategy . September 2011 , it chose the Google hand , this is a pivotal role , because at the time Android has slowly bursting out of life .
In the first half of 2012 in cooperation with the Ministry of Intel Lenovo launched the first mobile phone - Lenovo Music Phone K800, thereafter , Intel and Motorola , ZTE and other vendors introduced nearly 10 handsets , but Intel was behind the phone in addition to the well-known Intel Inside Logo outside , either on experience or industrial design are behind the opponent , whe! ther it is Apple or Samsung , or is Windows Phone.
Until the first half of 2013 , Intel and Lenovo to launch the Lenovo K900 smart phone, this phone either from industrial design or light , standby , etc., are the industry admiration. Especially in terms of battery life , so Intel is proud that , K900 is not lost on competitors. Then Intel is also working with ZTE launched Geeks Mobile , Intel feels the rhythm of a time up .
Gone suddenly invisible aura
However, since the second half of 2013 , Intel seems to suddenly invisible . Especially in December , Lenovo launched the successor to K900 K910, Lenovo's high hopes but this is the flagship phone does not use Intel chips , while using a Qualcomm Snapdragon 800.
In 2013 Q4, the Chinese smartphone market focus on the outbreak period of time , almost all manufacturers have launched their own high-end products , and these products do not have a use Intel chips, they are not using Xiaolong 800 , or is an ! 8 -core MTK .
On the whole market , Qualcomm 's Snapdragon 800 has almost become the flagship of many manufacturers standard, even Nokia 1520 also used the chip , and by virtue of the 8 -core MTK gimmick to win over a lot of manufacturers have introduced a cost-effective model in the first half but also fame Intel , suddenly overshadowed by Qualcomm and MTK.
Especially Xiaolong 800 supports three Netcom , which became numerous manufacturers before the arrival of 4G important means to attract consumers , while the 8 -core MTK , you can say that they flicker , or multi-core useless , but many consumers do not bother to tell who is using useless , for them , more is better.